Sharon's story
Empowering, educating and inspiring
Sharon was born and raised in London, spent time living in Hong Kong before moving to Sydney, Australia where she founded Taurus, a multi award-winning agency in 1995. The TaurusBullseye© methodology she created has stood the test of time and over 1000 brands have benefitted from the Taurus strategic Bullseye approach.
Sharon's Story
Sharon is one of the world’s leading PR strategists and experts on personal brand reputation, and also a public speaker, CEO, entrepreneur, broadcast media commentator, international marketer, Nine.com.au finance blogger, editorial contributor and mother of three. Sharon’s experience and knowledge is an unbeatable combination.
Sharon’s weekly 9MSN blog The Bullseye achieved over 60,000 views every week and she was voted one of the top 25 business bloggers in Australia by Smart Company. As a blogger for NineMSN, she covered a range of business and industry issues. Sharon has worked to reinvent brands throughout numerous crisis across 4 continents for over 26 years and sees this latest COVID-19 crisis as a unique opportunity to recalibrate and refocus.
The One O'Clock Club
Sharon created The One O'Clock Club lunch to offer long-term clients from within The Taurus Network an intimate and carefully curated meeting place to advance their brands. By putting together trusted CEO’s who can help each other, she connects good people and fast track business outcomes. After 26 years in business the extra benefit of working with Sharon and the Taurus team is the connections she has made and the deep relationships she has created. It’s about no bull, driven, respect and care and total dedication to seeing a vision become a reality.
How do you join? These successful entrepreneurs or execs have been clients and close friends of Taurus for over 20 years and through multiple businesses. Long term personalised care and continuing success, company after company is all part of the Taurus Marketing magic.
"I feel TaurusProfile™ really was like therapy for me as a business owner. It helped focus on the outcomes and profile as me as a business owner, as opposed to always focusing on the business brand with me as owner not considered. It aligned well. Sharons delivery of my profile to me was extremely valuable and opened an insight on my profile I had not considered before. It has allowed me to focus and align on my next steps with a correct PR campaign"
George Hawwa, Growth Director, Attention Experts.
.jpg)
.jpg)
Sharon was featured in Motivational Speakers America and Social Marketing Superstars authored by expert Cydney O’Sullivan
In 1995, Sharon established Taurus and her unique TaurusBullseye© methodology. Taurus is an integrated comms agency offering Strategy, Marketing, Govt, Crisis, IR, PR, Personal branding, Social media and Creative in the Taurus branded suite of service offerings. Taurus is now recognised as one of Australia’s highest profile agencies with specialist offerings to entrepreneurs such as Peter Kazacos and Secure Logic and leading corporates such as Dicker Data, Hipages and Maestrano.
Sharon is passionate about empowering, educating, educating and inspiring people of all ages. To this end, TaurusFastTrack was established to mentor young people graduating university. At last count, more than 500 young people have benefitted from this mentoring program and many have gone on to take up major leadership positions, both locally and abroad.
Sharon is a PRIA Golden Target Award winner for her work on the Clean up Australia campaign. The Institute issued the same award for Sharon’s contribution to the Bible Society Jesus All About Life campaign, resulting in her being selected by the Australian Anglican Archbishop, Peter Jensen, to be part of the Connect 09 Inspiring People series. Sharon also sat on the Sydney Prayer Breakfast Council.
As a highly experienced and entertaining public speaker and trainer, she has frequent engagements here and overseas, including at the annual ‘The Special Event Conference’ (Dallas ’06, LA ’07, Atlanta ’08, San Diego ’09, New Orleans ’10, Phoenix ’11). Zhuhai in ’11 for the largest printing convention in China, Miller Heiman’s National Sales Conference, The Small Business Champion conference 2018 and more recently the ARN WICTA Awards in 2019.
Sharon works with CEOs and MDs, partnering with them to introduce smart and practical Marketing and PR concepts to achieve business objectives. Her energetic, ‘no bull’ approach is unique – always strategic, yet completely actionable. Her methodology, the TaurusBullseye©, has achieved much industry recognition.
Sharon mentors CEOs as a former, and now Guest Chair, of the CEO Institute. She is also a councillor with the Australian British Chamber of Commerce, a former Adjunct Professor at the University of Notre Dame and a Director to The White Knight Foundation.
Sharon lives in Sydney with her three children. Her love of the beach and swimming gained her an Australian Surf Lifesaving Association bronze medallion in 2005, Silver medallion in 2013, honorary beach patrol leader in 2015 and is now a long service volunteer lifesaver at Freshwater beach.