Sharon's Story


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Sharon's Story

Empowering, educating and inspiring business to Pivot

Learn More

Sharon was born and raised in London, spent time living in Hong Kong before moving to Sydney, Australia and founded Taurus Marketing, a multi award-winning agency in 1994. Taurus was awarded Best Marketing and PR agency 2020

Sharon Williams

Sharon's Story

Sharon is one of the world’s leading PR experts on online personal brand reputation, and also a public speaker, CEO, entrepreneur, broadcast media commentator, international marketer, finance blogger, editorial contributor and mother of three. Sharon’s experience and knowledge is an unbeatable combination.

Sharon’s weekly 9MSN blog Bullseye achieved over 60,000 views every week and she was voted one of the top 25 business bloggers in Australia in 2011 by Smart Company. As a blogger for NineMSN finance, Sharon covers a range of business and industry issues. Sharon has worked to reinvent brands throughout numerous crisis across 4 continents for over 25 years and sees this latest COVID-19 crisis as a unique opportunity to recalibrate and refocus. Her initiative TaurusPivot© helps brands to navigate this new normal.

Check out Sharon's Pandemic
1 O'Clock Club Ebook

Through the pandemic a gathering of entrepreneurs, CEO's and CMO's came together to work through advice and solutions. Download our free learnings

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"I feel the Taurus Profile really was like therapy for me as a business owner. It helped focus on the outcomes and profile as me as a business owner, as opposed to always focusing on the business brand with me as owner not considered. It aligned well. Sharon delivery of my profile to me was extremely valuable and opened an insight on my profile I had not considered before. It has allowed me to focus and align on my next steps with a correct PR campaign"

George Hawwa, Growth Director, Attention Experts.

Sharon Williams at The Carousel
Sharon Williams at White Knight Foundation
Sharon WIlliams at Party

In 1995, Sharon established Taurus, an integrated Marketing, PR, Social Media and Creative agency. Taurus is now recognised as one of Australia’s highest profile agencies with specialist offerings to entrepreneurs such as Peter Kazacos and Napoleon Perdis and leading corporates such as Dicker Data, Hipages and Maestrano.

Sharon is passionate about empowering, educating and inspiring people and has created TaurusFastTrack to mentor our young people finishing university. Over 400 young graduates have been through her mentoring program and gone on to take major leadership positions in corporates locally and abroad.

She is a PRIA Golden Target Award winner for her work on Clean Up Australia and the Bible Society’s Jesus all about life campaign and was picked by Archbishop Jensen to be part of the Connect 09 Inspiring People series. She has also sat on the Sydney Prayer Breakfast Council.

As a highly experienced and entertaining public speaker and trainer, she has frequent engagements here and overseas, including at the annual ‘The Special Event Conference’ (Dallas ’06, LA ’07, Atlanta ’08, San Diego ’09, New Orleans ’10, Phoenix ’11). Zhuhai in ’11 for the largest printing convention in China, Miller Heiman’s National Sales Conference, The Small Business Champion conference 2018 and more recently ARN WICTA Awards in 2019.

Sharon works with CEOs and MDs, partnering with them to introduce smart and practical Marketing and PR concepts to achieve business objectives. Her energetic, ‘no bull’ approach is unique –  always strategic, yet completely actionable. Her methodology, the Taurus Bullseye, has achieved much industry recognition.

Sharon mentors CEOs as a chair of The CEO Institute. She is also a councillor with the Australian British Chamber of Commerce, an Adjunct Professor at the University of Notre Dame and an Director to The White Knight Foundation.

Originally from London, Sharon has lived and worked in Hong Kong before settling in Australia in 1994. Sharon lives in Sydney with her three children. Her love of the beach and swimming gained her an Australian Surf Lifesaving Association bronze medallion in 2005, Silver medallion in 2013, honorary beach patrol leader in 2015 and she is a volunteer lifesaver at Freshwater Beach.

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