Sharon was born and raised in London, spent time living in Hong Kong before moving to Sydney, Australia where she founded Taurus, a multi award-winning agency in 1995. The TaurusBullseye© methodology she created has stood the test of time and over 1000 brands have benefitted from the Taurus strategic Bullseye approach
Sharon is one of the world’s leading PR strategists and personal brand experts on personal brand reputation, and also a public speaker, CEO, entrepreneur, broadcast media commentator, international marketer, Nine.com.au finance blogger, editorial contributor and mother of three. Sharon’s experience and knowledge is an unbeatable combination.
Sharon’s weekly 9MSN blog The Bullseye achieved over 60,000 views every week and she was voted one of the top 25 business bloggers in Australia by Smart Company. As a blogger for NineMSN, she covered a range of business and industry issues. Sharon has worked to reinvent brands throughout numerous crisis across 4 continents for over 25 years and sees this latest COVID-19 crisis as a unique opportunity to recalibrate and refocus.
Through the pandemic Sharon held an invite only half hour zoom meet up at 1pm every Thursday for members of the Taurus network. Entrepreneurs, CEO’s and CMO’s came came together to work through advice and solutions. Download our free learnings
"I feel TaurusProfile© really was like therapy for me as a business owner. It helped focus on the outcomes and profile as me as a business owner, as opposed to always focusing on the business brand with me as owner not considered. It aligned well. Sharons delivery of my profile to me was extremely valuable and opened an insight on my profile I had not considered before. It has allowed me to focus and align on my next steps with a correct PR campaign"
George Hawwa, Growth Director, Attention Experts.
In 1995, Sharon established Taurus and her unique TaurusBullseye© methodology. Taurus is an integrated comms agency offering Strategy, Marketing, Govt, Crisis, IR, PR, Personal branding, Social media and Creative in the Taurus branded suite of service offerings. Taurus is now recognised as one of Australia’s highest profile agencies with specialist offerings to entrepreneurs such as Peter Kazacos and Secure Logic and leading corporates such as Dicker Data, Hipages and Maestrano.
Sharon is passionate about empowering, educating, educating and inspiring people of all ages. To this end, TaurusFastTrack was established to mentor young people graduating university. At last count, more than 500 young people have benefitted from this mentoring program and many have gone on to take up major leadership positions, both locally and abroad.
Sharon is a PRIA Golden Target Award winner for her work on the Clean up Australia campaign. The Institute issued the same award for Sharon’s contribution to the Bible Society Jesus All About Life campaign, resulting in her being selected by the Australian Anglican Archbishop, Peter Jensen, to be part of the Connect 09 Inspiring People series. Sharon also sat on the Sydney Prayer Breakfast Council.
As a highly experienced and entertaining public speaker and trainer, she has frequent engagements here and overseas, including at the annual ‘The Special Event Conference’ (Dallas ’06, LA ’07, Atlanta ’08, San Diego ’09, New Orleans ’10, Phoenix ’11). Zhuhai in ’11 for the largest printing convention in China, Miller Heiman’s National Sales Conference, The Small Business Champion conference 2018 and more recently the ARN WICTA Awards in 2019.
Sharon works with CEOs and MDs, partnering with them to introduce smart and practical Marketing and PR concepts to achieve business objectives. Her energetic, ‘no bull’ approach is unique – always strategic, yet completely actionable. Her methodology, the TaurusBullseye©, has achieved much industry recognition.
Sharon mentors CEOs as a former, and now Guest Chair, of the CEO Institute. She is also a councillor with the Australian British Chamber of Commerce, a former Adjunct Professor at the University of Notre Dame and a Director to The White Knight Foundation.
Originally from London, Sharon has lived and worked in Hong Kong before settling in Australia in 1994. Sharon lives in Sydney with her three children. Her love of the beach and swimming gained her an Australian Surf Lifesaving Association bronze medallion in 2005, Silver medallion in 2013, honorary beach patrol leader in 2015 and is now a long service volunteer lifesaver at Freshwater beach.