Coverage in SME TV speaking to entrepreneurs on how to map a pathway out of the crisis

July 23, 2020
Sharon Williams

Super to catch up with good friend, and champion of Small Business owners, Angela Vithoulkas to share my knowledge on how SME’s can map a path out of this crisis. One of the key takeaways was highlighting the need for a strategy on marketing, resilience, team support,content & reinventing your brand! SME TV is a ‘super-channel’ for small business offering support, empowering, teaching & up-skilling business owners.   View the interview here. Here’s a breakdown of 20-minute interview:

00:00 – Intro

01:20 – Are SMEs facing an unparalleled economic crisis?

02:30 – We need tools to face the worst case scenario

03:51 – No BULL things are tough, there are no rainbows

04:30 – What should you do with your cashflow?

05:15 – Caution and working capital are part of moving forward

05:45 – What can you do for your staff and your team?

06:40 – Has leadership been tough for SME’s, are we up to the challenge?

07:30 – What is the way out for SME’s?

08:08 – Have you got the right advice and the right accountant?

08:40 – Work out your costs – do you know which costs you should focuson?

09:15 – Empathy is the new brand currency – do you know what that is?

10:10 – Look after your contractors & suppliers

10:50 – Do you feel overwhelmed? Mental Health needs to be a priority

12:30 – Marketing investment should be a priority, make a plan

13:12 – Get your brand out there, its possible there is less competitionright now

13:45 – Do you know where to start protecting your business? Cashflow!

14:07 – Invest in your brand, elevate it by increasing digital content

15:45 – Get your message out! Don’t wait. Now is the time to strike.

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