Are you feeling tipsy?
By that I mean, are you awash with all the tips and solutions circulating to navigate through business in this COVID-19 time? If you are one of the lucky ones, like me, to still be in business you must be doing something right. So why might you still feel anxious, or at least ultra-cautious and worried about the future?
At least some of the doubts about weathering the Coronavirus pandemic are behind us and there is an air of expectation that we are moving closer to the other side to get the wheels of industry turning over once again.
We have batten down the hatches, made smart, fast decisions and done the hard yards and it would appear, the country is winning the health battle.
However, realistically, you would have to think this is just the first phase of a crisis that has gripped the world and is now readying itself to reveal the ugly picture about the state of each country’s economy. The how it was, how it is and how it is going to be. The good, the bad and will it be…the ugly?
I think we must brace. The road ahead that brings about an economic recovery is going to be tough. It will call on all our strength and smarts as we learn to exist and operate in a vastly different world in the weeks and months ahead.
So, I urge you, rather than feeling relief we are winning the health battle, now is the time to mobilise and re-think the future.
Make it your Mantra: I Will Survive. The Good, the Bad and the Ugly.
The last thing you want is to be one of those companies that does not survive the COVID-19 pandemic having got this far, or flounders when you get to the other side and look at what that view looks like. The survivors will be those that have the initiative to know they need to re-strategise and pivot for longevity.
While COVID-19 is the crisis right this minute in 2020, brand transitions have a long history and there are numerous success stories from years and years where companies have faced the need to reinvent, rebuild and to stay alive.
Those that pivot will win. A global crisis like the Coronavirus creates change, and the upside is, this provides endless new opportunities. For change, for the better, for ever.
I am, as the CEO, the first to admit the Coronavirus has tested leadership in Australia, in unprecedented ways.
Getting ahead of the next stage in the Coronavirus crisis is of paramount importance. Our Covid-19 page is full of resources to assist your brand through.
With expectations growing that we are crossing to the other side, now is the time to stay ahead, avoid complacency and review your marketing strategy. We look forward to being of assistance as we evolve together through this time and reach the other side.
Make a new plan.
Founder, CEO Taurus Group
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